Social Media Marketing Strategy – Doux Desire Consult

Social Media Marketing is an exciting approach to grow start ups and small businesses. How to develop an effective strategy is usually a challenge for small businesses. Social media Marketing should be a well thought through process to select suitable options to achieve business goals.

What to consider in developing a good social media marketing strategy

• Customer profile – Who and Where?

A key strategy consideration is to understand who your customer is and where to find him/her on-line. If your product targets young females aged between 20-35, then it guides you to know which Social Media Marketing platforms to use. In the case of young women, Facebook, Instagram, Snapchats, YouTube and may be Twitter.

A platform like LinkedIn, would be a useful place to build professional networks, but with less attraction to your brand and product.

• Why do you want to be on social media?

In general, there are several social media goals, including but not limited to the following:

• • Increase brand awareness
  • Drive traffic to your website
  • Generate new leads
  • Grow revenue (by increasing signups or sales)
  • Boost brand engagement
  • Build a community around your business
  • Provide social customer service
  • Increase mentions in the press
  • Listen to conversations about your brand

• Create Mission Statement and Set Goals

Assign a mission statement to all your profiles, defining what you desire to achieve. Break it down to specific goals for each social profile and identify bench marks for success. This will guide your day to day activities on Social Media, with strong focus to achieve set target.

• Develop Rich Content 

Planning, Creating and Publishing good content can be stressful and difficult to maintain if you aren’t organized. It is important for businesses to design content specified to push a product, based on market dynamics. Example, a business can decide to post 2 unique images on Instagram each day to increase engagement and positive sentiment around your flagship product.

by Ibn Mohammed